Carlo Dali

In a majestic 12-meter oval hall, Persian Kings, Middle Eastern rulers, and Alexander the Great forged an inspiration of transparency and power, now hidden in scrolls between coordinates 40.6187549, 22.9811239 and 40.1917171, 22.0389145, encrypted over a 12-year span.

The brand, born from these encrypted scrolls, emerged mysteriously in late 1973, with its origins still undisclosed.Taking another dozen years, the first batch of recipes featured Oud, the "Wood of Gods," Gold for purification, and Boswellia Sacra, or Frankincense, biblically famed as "The Gift to Jesus.”

Lost for two decades, these recipes' disappearance stirred speculation: some say they required aging like wine, while others believed an exclusive circle safeguarded them.