Obvious is a new luxury perfume brand that combines simplicity with elegance, and elegance with respect.
While Obvious is completely motivated by transparency, recyclability, and accountability, make no mistake: the brand epitomizes luxury, savoir-faire, generosity, and beautiful complementary creations that are simple yet eminently complex. When it comes to concentrates, Obvious favors natural ingredients but does not shun synthetic ones. We have chosen to use organic dilution alcohol, recyclable bottles made from recycled glass, cork caps with no plastic inserts, and boxes made from recycled paper and naturals dyes. Nothing more.
In a word, ‘obvious’ sums up Obvious’ entire approach. This is what the brand is all about: an obvious name, obvious simplicity, obvious style, and perfumes that obviously say what they are without resorting to false complexity: Une Rose, Un Poivre, Une Vanille, etc.